About AFTA™

We fight to eliminate all barriers which restrict and control access to brand name merchandise

Voice for Parallel Marketing

AFTA™ members are primarily small business owners committed to providing American consumers with an array of competitively-priced, brand name merchandise.

AFTA™ is the oldest and most successful national trade association in the United States providing a voice for consumers and businesses depending upon a vibrant and thriving marketplace, offering a wide variety of product, purchasing, shipping, sourcing, pricing and even post-sale servicing options.

AFTA™ members provide consumers with consumer products manufactured by or under the authority of the U.S. rights holder and implement business practices to combat distribution or sale of counterfeit, infringing or unsafe products.

Sourcing genuine, brand name merchandise from around the globe ensures lower prices, greater product varieties and more purchasing options for American consumers.

Working With Government

AFTA™ works with legislators and federal agencies to ensure the safety and integrity of consumer products throughout the supply chain.

AFTA™ has offered testimony to Congress, filed comments and met with federal agencies, and appeared as amici curia in federal and state courts throughout the country, including the leading Supreme Court cases on parallel market issues: the 1988 Kmart decision, the 1998 L’Anza decision, the 2010 Costco case, and the 2013 Kirtsaeng decision.

AFTA™ believes that legislation and regulations must fairly, consistently and transparently balance the rights of consumers, retailers, wholesalers, third party resellers and manufacturers.

Working With Government

AFTA™ works with legislators and federal agencies to ensure the safety and integrity of consumer products throughout the supply chain.

AFTA™ has offered testimony to Congress, filed comments and met with federal agencies, and appeared as amici curia in federal and state courts throughout the country, including the leading Supreme Court cases on parallel market issues: the 1988 Kmart decision, the 1998 L’Anza decision, the 2010 Costco case, and the 2013 Kirtsaeng decision.

AFTA™ believes that legislation and regulations must fairly, consistently and transparently balance the rights of consumers, retailers, wholesalers, third party resellers and manufacturers.

Working For Consumers

AFTA™ trusts that American consumers can make their own purchasing decisions and believes that all American consumers should be able to reap the benefits of a fair and accessible global marketplace.

Throughout the country, AFTA™ members ensure that retailers and ecommerce platforms are able to offer consumers an array of purchasing and product options at competitive prices and with alternative post-sale servicing opportunities.

AFTA™ members secure genuine, brand name consumer goods from suppliers and authorized sources throughout the World so that American consumers in every corner of the country are able to enjoy safe, unadulterated and sometimes critically-needed branded merchandise, at reasonable prices and without discriminatory distribution practices.

Why Support AFTA™

The American Free Trade Association (AFTA™) is the only trade association in the United States fighting on behalf of the secondary marketplace. Through the strong leadership of its Board of Directors, AFTA™ has worked tirelessly to acquire an unparalleled record of success defending the industry for many, many years. Now, however, the opposition is stronger and is fighting us on many different fronts simultaneously, any of which could be fatal to the trade.

What Does AFTA™ Support?

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More Effective IPR Enforcement and Facilitation by CBP, ICE, E-Commerce platforms, Brand Owners and Federal Agencies
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International Trade and Ecommerce Programs Designed to Effectively Prevent Distribution of Counterfeit Goods and Expedite Distribution of Genuine Merchandise Manufactured By and/or Under Authority of the U.S. Rights Holder
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Cooperative Relationships with Brand Owners that Protect Proprietary Business Information while Advancing Efforts to Prevent Distribution of Counterfeit Goods That Threaten the Health and Welfare of American Consumers
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Laws, Regulations And Enforcement Initiatives Which Foster And Sustain The Legality Of Secondary/Parallel Market Trade In and Third Party Resale of Genuine Branded Goods
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IPR Rights and Remedies Reflecting the Need to Ensure Product Integrity without Depriving American Consumers the Benefits Afforded Only With An Array of Competitive Product, Purchasing, Shipping, Sourcing, Distribution, Pricing and Post-Sale Servicing Options
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Effective Enforcement of Intellectual Property Rights that Respect the First Sale Protections afforded to Lawful Owners of Branded Goods
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Adequate Due Process Protections to all Product Sellers to facilitate and promote a fair, balanced and competitive domestic marketplace

Our Board

Alfred Paliani

Alfred Paliani

President

American Free Trade Association

apaliani@aftaus.com

Gilbert LeE Sandler

Gilbert LeE Sandler

Counsel

American Free Trade Association

gsandler@aftaus.com

Lauren Perez

Lauren Perez

Advisor Government Affairs

American Free Trade Association

lauren@aftaus.com

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